Marketing Can Be Fun….No Really…It Can Be


Originally shared  on my website         http://anenajewelry.bravesites.com

 Marketing  Can Be Fun….No Really…It Can Be

It can be a lonely, confusing, boring and daunting task to:

  1. Market  and promote your crafts
  2. Drive traffic to your website
  3. Drive  traffic to your store
  4. To get your crafts noticed
  5. And still find time to make your crafts

Sometimes it feels like a complete waste of time and like your wheels are spinning in the mud yet going nowhere,  but it does not have to be that way.

If you set aside 15 mins, 4 times a day, marketing can be more manageable ( we’ll get to that in a little while).

The best way to get your  crafts noticed is to:

  • Have a plan of where you are going to market and promote
  • Have an idea of what you want to  market and promote
  • Create a pattern and an organized way to market and promote
  • What you plan to say and why you want to promote a certain item (i.e. you have too many supplies and not enough room to store them and your tools so you decide to market and promote the supplies so you have a sale to get rid of them.)

For example, I have all of the places that I market to on facebook in one  folder and I have pre-written descriptions with the dates that I have promoted them, so that way I can keep track of where I have placed my crafts and where I have yet to finish placing my crafts and what I have promoted and what I said.

Now  for the part that you have been waiting for.

The best times for you to get maximum exposure is when people are taking a break or about to take a break:

  1. On their way to work
  2. At lunch
  3. At dinner
  4. Just before bedtime

So if you get at least 15 mins in of marketing and promotion during those times that I mentioned,  you are more likely  to have your posts read. And as a result , traffic to the place that you are marketing and promoting  will increase.

Also try to re-frame how you look at  the  promotion of your crafts because its not a daily thing that will end at the end of the week; it is a life long process.   Each time you have something new you promote it  so its never ending. So if you don’t get it all done today make a “To Do List” of where you still want to market and promote tomorrow and pace yourself.

Also make a list of the views you had before you promote something and after you promote it, eventually you will see a spike in views.

 

So have fun watching the trends as your traffic increases as you are telling the world why your crafts make you happy  and why you enjoy making them    🙂

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A’Ne Na Jewelry : Jewelry as a medium for self-expression


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Featured item By Cousin Corporation of America week 11/26/2012-12/2/2012Taino Inspired Women’s Necklace:Wood, Seashells, Coral, Copper &Amber Hued Artisan Glass $40 https://www.etsy.com/listing/96143080/taino-inspired-womens-necklacewood?ref=shop_home_active

I think that my small business became serious for me when people started recognizing me on the street, when different jewelry companies that I buy from started featuring my work, when people feature my work on Polyvore on a set, when I am filling out a customs form to ship something internally, when a stop owner over seas sends me a thank you note and a picture and tells me that something they made from the supplies I sell them is selling and when I am able to tangibly buy things from money I made from selling my jewelry for my son. It humbles me and scares me  how something that I create with so much love and peace in a very small, quiet loved filled space can go many miles away to a small village where people can use it to sustain their life.
Ever since I was a little girl I would sit with my glasses reading encyclopedias about gemstones and different cultures and I was in awe of humans and how they create something from nothing.

Since the beginning of time all ancient civilizations created some from of jewelry to denote:

The love one shares for another, family linage, royalty,societal status,gender, whether single or married,and as a medium of expression. Today it  is no different. Granted that we have access to a wide range of materials with which to acquire and create jewelry due to online stores, it still serve a purpose to relay a message.

I have a blog where I feature small business owners. I believe that we as humans were created to make the world a better place. I try to do my part by giving business owners a voice.  With deep: gratitude,appreciation & love, from my ♥ to your ♥ A’Ne Na

A’Nena Jewelry www.etsy.com/shop/anenajewelry

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Created for a man who gave this as an anniversary gift to his beloved wife

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Created for a customer as an engagement ring pure coral and swarovski crystals

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Created for a customer who was a little unhappy regarding how finals were going

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Both created for a family reunion

Men’s Anklet Banded Jade Brecciated Jasper And by ANenaJewelry


Men’s Anklet Banded Jade, Brecciated Jasper And Naodelite

Men’s Anklet Banded Jade, Brecciated Jasper And Naodelite Men’s Anklet Banded Jade, Brecciated Jasper And Naodelite Men’s Anklet Banded Jade, Brecciated Jasper And Naodelite

Men’s Anklet is made from Banded Jade, and two focal beads of Brecciated Jasper And Naodelite. It is a fresh and new appoach to mens’ anklets made purely from semiprecious gemstones.

It is a very handsome and masculine anklet and transitions well from work to play.

Please include your ankle size.

Please see other men’s jewelry at:

http://www.etsy.com/shop/ANenaJewelry?section_id=10438959

via Men’s Anklet Banded Jade Brecciated Jasper And by ANenaJewelry.

Free Shipping 24 Count NickelFree Silver Plated by ANenaJewelry


Free Shipping 24 Count Nickel-Free Silver Plated Handmade Love Knots’ Ear Wires, 24 Gauge

https://www.etsy.com/listing/96408619/free-shipping-24-count-nickel-free#

Free Shipping 24 Count Nickel-Free Silver Plated Handmade Love Knots’ Ear Wires, 24 Gauge

Free Shipping  24  Count Nickel-Free Silver Plated Handmade  Love Knots' Ear Wires, 24 Gauge

Concept:

My concept for these love knots came from a trip to St. Criox and the love knots that they wear their. Everything needs love so I made some love knots so your earrings and your ears have love all day long

Creation:

I made these with sweet Georgia love. After I fashioned them I added a sweet and gentle nickel free, silver plated. crimping bead. Nickel free, silver plated ,handmade ‘ Love Knots’ ear wires are handmade by A’Nena Jewelry Originals.

Specs:

They are delicately feminine and fashioned to make any earring a showstopper!

They are 24 gauge, a little under and inch long and half and inch wide, light weight and fit through tiny earlobs and hypoallergenic; they are beautiful.

They have been added to the earrings in the picture to show you just how beautiful they look when made into earrings.Free Shipping  24  Count Nickel-Free Silver Plated Handmade  Love Knots' Ear Wires, 24 Gauge

Free Shipping  24  Count Nickel-Free Silver Plated Handmade  Love Knots' Ear Wires, 24 Gauge

A’Nena Jewelry sells supplies in small amounts for times when you don’t need a lot of materials. Small amounts lets you buy just enough and store less so you can keep your work space nice and neat and continue your inspiration to make great things.

Guaranteed secure checkout, fast delivery,excellent customer service and quality materials.

For more A’Nena Jewelry supplies please visit:

http://www.etsy.com/shop/ANenaJewelry?section_id=11057778

We add the supplies and you add the fun!

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via Free Shipping 24 Count NickelFree Silver Plated by ANenaJewelry.

Men’s Jewelry By A’Nena


Men’s Jewelry By A’Nena Jewelry is a movie based on the bracelets and necklaces she creates for men. In her song ” So Good” she sings both lead and background vocals and sings about her deep passion for jewelry: creating it and wearing it. She sharing in her song her feelings and connection to semi-precious gemstones and making jewelry for men. Her concept was inspired by 15th century jewelry and what music would have sounded like if she had been alive in the 15 th Century singing and creating music in a cave by the ocean as she sings in a soft yet intense, melodic C minor to a thumping house/ Afro/Taino beat.

To purchase my original song please follow my link to “So Good”
https://www.facebook.com/ANenaJewelry/app_155326481208883

New Music Video Featuring my single So Good


via New Music Video Featuring my single So Good.Men’s Jewelry By A’Nena Jewelry is a movie based on the bracelets and necklaces she creates for men. In her song ” So Good” she sings both lead and background vocals and sings about how she feels about semi-precious gemstones and making jewelry for men. Her concept was inspired by 15th century jewelry and what music would have sounded like if she had been alive in the 15 th Century singing and creating music in a cave by the ocean as she sings in a soft yet intense, melodic C minor to a thumping

 

So Good-Mini Music Video By A’Nena Jewelry


 

Men’s Jewelry By A’Nena Jewelry is a movie based on the bracelets and necklaces she creates for men. In her song ” So Good” she sings both lead and background vocals and sings about her deep passion for jewelry: creating it and wearing it. She sharing in her song her feelings and connection to semi-precious gemstones and making jewelry for men. Her concept was inspired by 15th century jewelry and what music would have sounded like if she had been alive in the 15 th Century singing and creating music in a cave by the ocean as she sings in a soft yet intense, melodic C minor to a thumping house/ Afro/Taino beat.